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How Is Wi-Fi Analytics Market Being Driven by Rising Smartphone Sales?

The Wi-Fi analytics market is bifurcated into Wi-Fi marketing analytics and Wi-Fi presence analytics, based on application. Between the two, the Wi-Fi presence analytics category accounted for the larger share in the market in 2019 as presence analytics provides real-time information of customers using Wi-Fi networks, which includes data on repeat visitors, first-time visitors, physical location, and dwell time.

This data offers companies detailed insights into consumer behavior and helps in engaging the customers directly, to increase their business opportunities. Moreover, the end use segment of the Wi-Fi analytics market is categorized into retail, smart infrastructure, hospitality, transportation, sports and entertainment, healthcare, and others. Among these, the smart infrastructure category accounted for the largest market share in 2019.


This is ascribed to the fact that this technology helps the municipal bodies of cities observe the behavior of people during busy office hours and assess how long they are stuck in high-traffic zones. By deploying these solutions, smart cities are improving their citizen engagement and operations. Geographically, North America held the largest share in the Wi-Fi analytics market in 2019 owing to the presence of key industry players, early development and adoption of advanced technologies, and high financial stability in the region.

Whereas, the Asia-Pacific (APAC) market is projected to witness the most-rapid advance during the foreseeable period. This can be ascribed to the increasing number of smartphone users, surging internet penetration, and rising adoption of this technology in several sectors of major APAC countries. Thus, the rising number of smartphone users and the surging public Wi-Fi deployment across the globe are expected to propel the market growth in the coming years.

This market research report provides a comprehensive overview of the market
  • The Future potential of the market through its forecast for the period 2020– 2030
  • Major factors driving the market and their impact during the short, medium, and long terms
  • Market restraints and their impact during the short, medium, and long terms
  • Recent trends and evolving opportunities for the market participants
  • Historical and the present size of the market segments and understand their comparative future potential
  • Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

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