Skip to main content

How Is Wi-Fi Analytics Market Being Driven by Rising Smartphone Sales?

The Wi-Fi analytics market is bifurcated into Wi-Fi marketing analytics and Wi-Fi presence analytics, based on application. Between the two, the Wi-Fi presence analytics category accounted for the larger share in the market in 2019 as presence analytics provides real-time information of customers using Wi-Fi networks, which includes data on repeat visitors, first-time visitors, physical location, and dwell time.

This data offers companies detailed insights into consumer behavior and helps in engaging the customers directly, to increase their business opportunities. Moreover, the end use segment of the Wi-Fi analytics market is categorized into retail, smart infrastructure, hospitality, transportation, sports and entertainment, healthcare, and others. Among these, the smart infrastructure category accounted for the largest market share in 2019.


This is ascribed to the fact that this technology helps the municipal bodies of cities observe the behavior of people during busy office hours and assess how long they are stuck in high-traffic zones. By deploying these solutions, smart cities are improving their citizen engagement and operations. Geographically, North America held the largest share in the Wi-Fi analytics market in 2019 owing to the presence of key industry players, early development and adoption of advanced technologies, and high financial stability in the region.

Whereas, the Asia-Pacific (APAC) market is projected to witness the most-rapid advance during the foreseeable period. This can be ascribed to the increasing number of smartphone users, surging internet penetration, and rising adoption of this technology in several sectors of major APAC countries. Thus, the rising number of smartphone users and the surging public Wi-Fi deployment across the globe are expected to propel the market growth in the coming years.

This market research report provides a comprehensive overview of the market
  • The Future potential of the market through its forecast for the period 2020– 2030
  • Major factors driving the market and their impact during the short, medium, and long terms
  • Market restraints and their impact during the short, medium, and long terms
  • Recent trends and evolving opportunities for the market participants
  • Historical and the present size of the market segments and understand their comparative future potential
  • Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

Comments

Popular posts from this blog

Increasing Internet Penetration Fueling Demand for Product Analytics

With the increasing penetration of the internet in both developing countries such as China and India and developed countries such as Singapore and the U.S., the worldwide demand for product analytics is rising rapidly. For example, according to the Office for National Statistics, in 2018, 90% of all households in Great Britain had access to the internet. Get the Sample Copy of this Report @ https://www.psmarketresearch.com/market-analysis/product-analytics-market/report-sample Additionally, the total percentage of adults who used the internet daily grew from 35% to 86% from 2006 to 2018 in the country. The rapid digital transformation in various countries is pushing up the requirement for product analytics solutions. Moreover, businesses all over the world are increasingly adopting advanced technologies such as product analytics for building a holistic understanding and delivering greater customer engagement. Apart from this, rapid advancements and innovations being made in various cog...

Conversational AI Market Worldwide Opportunities, Driving Forces, COVID-19 Impact Analysis, Future Potential 2030

There are two ways in which conversational AI solutions are deployed, namely cloud and on-premises. Of these, the conversational AI solutions deployed through cloud recorded higher demand in 2018, and this deployment method is expected to remain more popular in the coming years. This is primarily attributed to the ballooning demand for scalability and easier maintenance features and 24*7 services offered by these solutions. Furthermore, many major companies are adopting cloud-based solutions for increasing their operational flexibility and reducing their operational costs. Coherent with these facts, the biggest phenomenon currently being observed in the conversational AI market is the mushrooming implementation of chatbots, as well as IVA, in various healthcare applications. Geographically, the highest demand for conversational AI market share has been witnessed in North America in the last few years, and the next few years will witness a similar situation. For instance, a Mahara...

Huge Growth Expected in Japan Heat Stress Monitor Market in Future

In the last 100 years, the average annual temperature of Japan has risen by a whole degree (Celsius), says the World Wildlife Fund. Moreover, the number of hot days, when the maximum temperature is more than 35 °C, is higher now than before, while the cold has become less extreme. Even the instances and duration of snowfall and the extent of ice in the southern part of the Sea of Okhotsk are reducing.  With such rampant global warming, the Japanese population is suffering more than ever because it is simply not used to such hot conditions. Moreover, by 2050, the annual mean temperature in the country is set to rise by 3 °C and, further, by 5 °C by 2080. According to P&S Intelligence, due to such climate change, the Japanese heat stress monitor market , which valued $1.98 million in 2020, is expected to reach $3.96 million by 2030, at a 7.05% CAGR between 2021 and 2030.  This is because the changing weather conditions are leading to the rising number of heat stroke cases, ...