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How Is Availability of Innovative Products Strengthening Japan E-Cigarette Market?

Currently, the Japanese e-cigarette market is dominated by British American Tobacco plc, Philip Morris International Inc., Imperial Brands plc, and Japan Tobacco Inc., who are actively engaging in product launches and mergers and acquisitions to gain a competitive edge. Other players in the market include Altria Group Inc., Shenzhen IVPS Technology Corporation Ltd., Pax Labs Inc., JUUL Labs Inc., Innokin Technology Co. Ltd., Shenzhen iSmoka Electronics Co. Ltd., and Shenzhen Kanger Technology Co. Ltd.

Geographically, the Kanto region accounted for the largest share in the Japanese e-cigarette market in 2018. This was on account of the soaring number of ex-tobacco smokers and accelerating urbanization rate in major cities, such as Tokyo, Kanagawa, and Chiba. Tokyo is the largest city in the country and is divided into 23 wards. 


As per the World Population Revies, the metropolis area of the city has a surface area of around 844.66 square miles and it is home to over 13 million people. The distribution channel segment of the Japanese e-cigarette market is categorized into vape shops, tobacconist, online, hypermarket/supermarket, and others, such as vending machines, pharmacies, gas stations, general shops, and convenience stores. 

Among these, the online category is expected to account for the largest market share during the forecast period, as vape product manufacturers have to face few barriers in establishing their businesses online and e-platforms are perceived as the best platform to meet customer demands. Therefore, the surging availability of innovative vape devices and rising public awareness about the detrimental impacts of tobacco burning on the environment and human body will drive the demand for e-cigarettes in Japan.

This market research report provides a comprehensive overview of the market
  • The Future potential of the market through its forecast for the period 2020– 2030
  • Major factors driving the market and their impact during the short, medium, and long terms
  • Market restraints and their impact during the short, medium, and long terms
  • Recent trends and evolving opportunities for the market participants
  • Historical and the present size of the market segments and understand their comparative future potential
  • Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings

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