Global Demand for Field Force Automation Solutions To Surge Extensively

Large enterprises and small and medium enterprises (SMEs) across the world are increasingly opting for digital marketing strategies to meet their customized needs, attract more customers, and enhance their profit. In addition, businesses are also adopting next-generation technologies, such as robotics, computer vision, cloud computing, machine learning (ML), artificial intelligence (AI), and the internet of things (IoT), to improve their operations.

Thus, the surge in the use of digital marketing strategies and rapid digital transformation of business entities will accelerate the usage of field force automation solutions worldwide. Besides, the rising deployment of automated salesforce solutions by enterprises for better control of sales operations will help the field force automation market witness a healthy CAGR of 20.9% during 2020–2030.

According to P&S Intelligence, the market was valued at $1,196.9 million in 2019, and it will generate $9,033.0 million revenue by 2030. Business entities use automated salesforce solutions to support field representatives in lead tracking, automatic approval of orders, marketing automation, assemble of sales tasks, and automated assessment of marketing needs of customers.

In the preceding years, mobile and web-based field force automation solutions were predominantly used for sales order management, due to the massive requirement for automating field sales activities, such as the collection of real-time insights into product inquiries and leads, data analysis, inventory management, and work shift schedule based on locality and area.

Additionally, such solutions are also used for asset management, customer service, data collection, and lead management applications. Enterprises use cloud-based and on-premises field force automation solutions for such applications. Thus, the surging shift toward digital marketing strategies and advanced technologies and the soaring need for automated salesforce solutions will accelerate the usage of field force automation solutions in the forthcoming years.

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