Wi-Fi Analytics Market Recent Trends, Developments, Challenges and Opportunities

The Wi-Fi analytics market is expected to exhibit a CAGR of 24.2% during the forecast period (2020–2030), due to the increasing penetration of smartphones, escalating Wi-Fi deployment rate, and the rising proliferation of big data technology worldwide. The market generated a revenue of $5,210.0 million in 2019 and it is projected to generate $52,975.5 million revenue by 2030.

Wi-Fi analytics refers to the use of a Wi-Fi network to collect data from internet-enabled devices, such as smartphones and laptops. One of the major growth drivers for the market is the increasing deployment of public Wi-Fi hotspots, primarily on account of the burgeoning use of wearable devices, smartphones, tablets, and other internet-enabled devices.

Public Wi-Fi networks have emerged as one of the most viable solutions for meeting the burgeoning demand for high bandwidth. Furthermore, the rapid advancements being made in Wi-Fi standards, owing to the escalating use of connected devices, are encouraging public transportation spaces, hospitals, and airports to deploy Wi-Fi across business segments.

Currently, the rising adoption of social media for customer engagement has become a prominent trend in the Wi-Fi analytics market. Enterprises are using social media platforms as new marketing tools for their services and products, thereby establishing a communication channel to strengthen the relationship between brands and their customers. Social media platforms also play a pivotal role in improving the communication between enterprises and communication, owing to the constant use of such platforms across the world.

Thus, the growing smartphone and internet penetration and surging installation of Wi-Fi hotspots will facilitate the market growth in the forecast years.

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