Wi-Fi Analytics Market To Generate $52,975.5 Million Revenue by 2030

Factors such as the increasing penetration of smartphones, surging adoption of the big data technology, and rising public Wi-Fi deployment are expected to drive the growth of the Wi-Fi analytics market at a CAGR of 24.2% in the foreseeable period (2020–2030). According to P&S Intelligence, the market size will increase from $5,210.0 million in 2019 to $52,975.5 million by 2030.

Moreover, the market is witnessing the surging adoption of social media, which plays a major role in customer engagement and communication. One of the key factors driving the growth of the Wi-Fi analytics market is the rising number of public Wi-Fi networks. The deployment of public Wi-Fi is increasing due to the surging penetration of smartphones, tablets, and other internet-connected devices.

Wi-Fi Analytics Market Growth Prospects, Key Vendors, and Future Scenario

The adoption of public Wi-Fi hotspots will witness fourfold growth during 2018–2023 as such networks meet the surging need for bandwidth, which encourages operators to increase their capacity to cater to the requirement of subscribers. Another factor propelling the market growth is the increasing usage of smartphones.

For instance, as per the GSM Association, the number of unique mobile subscribers is expected to reach around 5.8 billion by 2025, accounting for 70% of the world population then. Among these, about 80% will be smartphone users, primarily from countries like China, India, Nigeria, and Pakistan. Thus, the surging adoption of smartphones around the world is driving the demand for Wi-Fi analytics as they are the primary sources to collect data.

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