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What are Key Factors Driving the Growth of Gamification Market?

Business organizations around the world are leveraging gamification technology in product exploration, interactive communication, loyalty programs, and game-based marketing to improve their engagement with customers. Enterprises are using personalized recommendation quizzes and games to build brand loyalty and enhance customer engagement. By offering personalized avatars, progress indicators, and reward-based promotions to users under loyalty programs, businesses encourage them to refer the brand to others.

Thus, the surging emphasis of enterprises on enhancing customer experience is encouraging the adoption of the gamification technology. Moreover, the increasing focus of businesses on level progress monitoring will accelerate the gamification market at a healthy CAGR of 24.2% during 2020–2030. The market was valued at $7,841.5 million in 2019, and it is expected to generate $76,298.9 million by 2030.


 Enterprises are leveraging progress bars, in-house competitions, and activity feeds to monitor and enhance the performance of their employees. Additionally, corporate houses are improving customer–brand engagement through avatars, storytelling, virtual currencies, and virtual gifts. Currently, these software firms are integrating artificial intelligence (AI) and machine learning (ML) to study the success rate of gamification solutions with a dashboard.

Businesses are extracting insights into customer behavior from gaming platforms and analyzing them through business intelligence (BI) tools. For example, in September 2018, Tritium Software S.L. (ForceManager) acquired Sellf S.r.l., a Europe-based customer relationship management company providing gamification solutions, to integrate its AI capabilities into the field sales gamification solutions of the latter.

Hence, due to the presence of many gamification startups and already established firms, according to P&S Intelligence, North America dominated the gamification market in the preceding years, and it is expected to retain its dominance in the forthcoming years. This can also be credited to the increasing need for AI-equipped gamification solutions and mounting investments in the regional IT sector.

Moreover, the early penetration of gamification solutions for product development and marketing here before other regions and the strong focus of businesses on improving customer engagement and employee performance will fuel the adoption of gaming platforms here. Thus, the soaring need for improving the customer experience and increasing requirement for level progress monitoring will encourage the incorporation of the gamification technology across sectors.



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