How Is Improving Internet Connectivity Encouraging Farming as a Service Usage in India?

In recent years, the players in the Indian farming as a service market have focused on geographical expansion and product launches to consolidate their position. For instance, in June 2020, KhetiBuddy Agritech Private Limited introduced a free mobile app to offer farm management solutions to farmers.

The app assists cultivators in managing the fields, harvesting, and sowing and guides them in personalizing the crop schedule based on soil data, weather, and inventory data by procuring localized information. Furthermore, in February 2021, Mahindra & Mahindra Ltd. introduced its FaaS business in Karnataka by establishing Krish-e centers.

The type segment of the Indian farming as a service market is categorized into market access solutions, farm management solutions, and services. Under this segment, the farm management solutions category generated the highest revenue in 2020 due to the existence of a large number of market players and hefty investments made by public and privately owned businesses in this industry.

Additionally, the increasing advancements in products and solutions used for farming activities will also contribute to the growth of this category. The aforementioned types of FaaS are available in pay-per-use and subscription models.

At present, companies, such as Mahindra & Mahindra Ltd., RML Information Services Pvt. Ltd., Deere & Company, Em3 Agriservices Pvt. Ltd., Ulink Agritech Pvt. Ltd., Intello Labs Pvt. Ltd., Tractors and Farm Equipment Limited (TAFE), Utkal Tubers India Pvt. Ltd., ITC Ltd., KhetiBuddy Agritech Private Limited, and Cropin Technology Solutions Pvt. Ltd., are offering these services to the farming community of India.

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