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Business Impacts of COVID-19 on Microdisplay Market Strategies of Major Industry Competitors

Every year, over 1 million people die in road accidents, as per the World Health Organization (WHO). The saddest thing about this is perhaps that most of the accidents are preventable, only if people paid more attention to the road, kept a safe distance from vehicles in front, and drove within the legal speed limit. But, since that might be too much to ask, governments around the world are making advanced driver assistance systems (ADAS) mandatory in vehicles, so that the driver gets some much-needed help.

Apart from HUDs, other applications of microdisplays, which are essentially small, high-resolution screens, are near-to-the-eye (NTE) devices, such as electronic viewfinders (EVF) and head-mounted displays (HMDs). Such displays are used in a wide range of industries, including consumer electronics, automotive, military & defense, industrial, retail & hospitality, sports & entertainment, and medical.



With the increasing disposable income of people and want for a more-immersive experience while playing videogames, studying, or shopping, the augmented reality/virtual reality (AR/VR) technology is gaining widespread popularity, thereby driving the demand for microdisplay-integrated HMDs. Similarly, HMDs, along with HUDs, are widely used in high-end fighter aircraft.

Among these, the usage of such devices has been, so far, the highest in the consumer electronics industry, due to the high demand for wide-view-angle displays that offer clearer images. In the coming years, with the rising demand for ADAS, the usage of microdisplays will burgeon in the automotive sector. In the same way, the growing popularity of AR/VR is set to drive the demand for such devices in the sports & entertainment space.

Therefore, with the increasing demand for high-resolution displays for automotive digital instrument clusters, consumer electronics, and even fighter aircraft, sales of microdisplays will continue to boom.

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